Day 22. June 16, 2007.
It's Saturday - and another day just like yesterday... well, not exactly.
After a quick 7:00 AM breakfast, the Accelerator teams began with a 2.5 hour session to move through the home stretch of the Lexus project. This included mystery shopping competitor automobile dealers, segmenting the market data and doing the last segment of observational research.
Teams then compiled their final pieces of market information to tailor a solution for Lexus to reach the Millenial (Generation Y) shopper with the Lexus IS (250, 350, and ISF).
The first of 4 posts today also profiles 10 of our Accelerators: Steve, Katrice, Amy, Ahsaki, John Michael, William, Burleson, Mark, Lauren and Cory. These amazing young men and women have successfuly completed 3 weeks of our 4 week program. They have been challenged to do more than they every imaged. I'll post some of their actual comments next week.
