Day 20. June 14, 2007
The day begain at 7:00 AM with a breakfast session to work on Whirlpool Strategy. At 8:00 AM, Dr. Lapre led the group in an Operations Management session.
At 9:30 AM, the Accelerator teams met in their team rooms to work on the project for American Airlines (www.aa.com). Teams will present these next week to the American team here at Owen.
At 11:00 AM, we loaded the bus to travel to the World Headquarters of HCA Healthcare. We were invited into their auditorium and CEO Jack Bovender gave the opening remarks. HCA is the nation's leading provider of healthcare services, composed of locally managed facilities
that include 173 hospitals and 108 outpatient centers in 20 states, England, and Switzerland. The companies revenues were $25.56 billion in 2006.
Our Mission: HCA would like to fully develop an internal campaign to introduce a newly developed CRM (Customer Relationship Management) tool, h2u@WORK to the HCA markets and encourage them to use it. We are to strategically evaluate the product and develop this internal campaign.
After the initial launch of this project, our Accelerator teams met in break-out rooms provided by HCA and began work on the project. The teams will have 1 week to fully develop this project and present recommendations to HCA.
At 5:00 PM, we returned to Owen to work on our final Gresham Smith & Partners session and rehearse for tomorrow's presentation. We ended the day at 9:00 PM.
