Day 19. June 13, 2007.Our day began at 7:00 AM with a breakfast meeting to finalize presentation strategy for Gresham Smith & Partners (GS&P)presentations on Friday. At 8:00 AM, Dr. Hoeffler led the Accelerator teams in a marketing session focusing on new media.
At 9:30, Accelerator teams met to continue working on the GS&P project and to finalize the presentations (we present Friday).
After a quick lunch, we loaded the charter bus and departed for Project 09: the Tennessee Performing Arts Center (TPAC): home of the Nashville Ballet, Nashville Opera and the Tennessee Repertory Theatre (http://www.tpac.org/). After an intensive meeting with the TPCA Management, the Accelerator teams immediately went to work on the challenge issued by the management. The teams will have 1 week (technically... 14 working hours) to meet the challenge and present.
Any good consultant must do observational research - thus, we remained at TPAC to observe and participate in a social mixer that evening and the opening of "Sweet Charity" - an opportunity to identify the types of customers TPAC attracts and gather some word-of-mouth feedback. The day ended about 10:30 PM - a 15.5 hour day.
