Day 16. June 10, 2007The Sunday buffet was set up by 11:50 AM. The first Accelerators were in line by 11:51. The Loveless Cafe (www.lovelesscafe.com) spread of fried chicken, mashed potatoes, mac & cheese, green beans, and biscuits was a hit.
At 12:30, we launched our Marketing sessions with Dr. Steve Hoeffler.
After a great intro to Marketing, the Accelerator groups met to work on the Lexus project (www.lexusofnashville.com). We wrapped up the team session at 3:00 PM and returned to the Owen auditorium to resume our Marketing instruction with Dr. Hoeffler. Afterwards the Accelerator teams worked on their market research for our Gresham Smith & Partners (www.gspnet.com) project that will be presented Friday.
After dinner, the teams made final preparations for our presentations to FedEx (www.fedex.com) tomorrow. The evening ended with a flurry of final PowerPoints, Storyboards, and dress rehearsals. Tomorrow is a big day.
