Day 1. May 26, 2007 Today, we launched Accelerator 2007. The day began with a social and dinner for participants to meet one another, the staff and the faculty. After a welcome from the Associate Dean and dinner, the real work began. Our first corporate project: MAPCO (owned by Delek US Holdings, Inc.). Company executives presented a business overview and a real merchandising issue they are facing. Accelerator 2007 participants were divided into 5 competitive teams – working to solve the issue.
The teams began by brainstorming the highest payoff idea, the lowest investment idea and the most promising idea for the company. Next, the teams began a story-boarding process to map out their strategies.
The teams will have approximately 3 days to compile market information, observe customers, compare stores to competitor stores, develop 3 realistic options, select a single best recommendation for MAPCO, and present their idea to the firm. Company executives will then rank best to worst team. I’ll keep you posted…
The teams began by brainstorming the highest payoff idea, the lowest investment idea and the most promising idea for the company. Next, the teams began a story-boarding process to map out their strategies.
The teams will have approximately 3 days to compile market information, observe customers, compare stores to competitor stores, develop 3 realistic options, select a single best recommendation for MAPCO, and present their idea to the firm. Company executives will then rank best to worst team. I’ll keep you posted…
